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Ratings, Trends… -Steady in February, just about at the station level on the main PPM stations.  While we were leading the stations in Orlando and Indy, the stations have come up a bit around the show so now Dana is…
General Observations  -starting a topic as though it’s already going, hard to figure out. Need setup a little earlier -lots of reading, quick five reading is particularly mono and fast. What is concept of quick 5 -really great example of…
  Ratings… Up a point in Indy and Orlando.  Up half a point in Austin Avg age 50, below average for each station Occasions is going up, not a single new meter in any market, its just people coming back…
Ratings Overview… Down a little in Indy overall but up a little with men.  Up almost half a point since the ranting. The occasions are increasing…people coming back more frequently. Up half a point in Orlando. Austin is flat overall,…
The ‘corralled’ crusade is much better.  There are far more moments when you are entertaining and more informative and it feels like you want us to understand, which is a key driver in why people love the show.   We…
What’s working… -Explanations!  The way Dana breaks down polls, campaign strategy, etc is fascinating. -Mixing in her personal experience, even with regular campaign news stories.  She says things like “I was changing my shoes and streaming this over the phone…
Ratings -Up in Topeka, Anchorage. -Seem to be growing in Indy: … Dana Research -Social/Moral, political further down the list. -Humor, entertainment, stories in context (Example 1 below, Bush and Chad’s son) -Explain, perspective, emotion, sometimes anger.  Strong. -Rush Reality/opportunities…
1) Good prep, good use of sound on Baltimore. 2) Baltimore: insistence on numbers, facts, ‘if we’re going to have a national discussion, let’s do it right’.  Also you are holding everybody accountable, police too. 3) No Kevin, just you,…
What’s Working… When Dana is focused and clear on her point, there is no one like her.  She is informative, entertaining, relatable, and refreshing (Examples 1 & 2 below on free speech and wanna be Jihadis) Using sound makes a…
-conservative alternative -right to topic, dont waver and don’t chat -corral the politics -wdbo send Florida stories. -good afternoon…
What’s working… Humor really starting to come through more.  PDs commenting on the sense of humor! You ARE the conservative alternative, you don’t have to say it.  It worked better on KFTK than on the network now because of the…
This is where we are generally directing Dana’s show… She is now “corralling” the politics, which means she’s doing it as a benchmark or a section and it’s not as constant as before. She is personalizing it more.   The example…