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General Observations… –Prep the segment for: how relevant is this really going to be?  Is it ‘oh that’s interesting’ or is it ‘wow!’? –Prep the segment for:  what can the guest say that we don’t already know, or what story…
General Observations… –Prep the segment for: how relevant is this really going to be?  Is it ‘oh that’s interesting’ or is it ‘wow!’? –Prep the segment for:  what can the guest say that we don’t already know, or what story…
Carlos… RR CARLOS 01 14-22 Not sure why we are doing this? Why start with his personal info?  Better to start with the most relevant topic possible? Like when this gets authentic about sailing, sea, etc.  But it’s do long!…
Quick Follow Up… Cheese… RR DINA CHEESE Martin good call time Good segment!  Right length, at just over 2.00. Good energy, and interaction with the caller This ends correctly…just seconds after the  little girl’s win This could begin just a…
General Observations… We still need to focus on formatics: name, station, hour, and tease ahead. Until a format change we should tie in with the music a little more: quick comments and stories about the the history of the songs,…
These are commentaries from Dave Ross, who is the morning presenter on KIRO FM in Seattle.  These commentaries are also national, running on about 600 radio stations in almost all US markets.  Note that they are all very topical and…
Renato/Military Musem 1 bad renato 7h00 museum -There is not a lot of new information here, no “wow” -Maybe better to pick one big thing for each segment ahead, and then focus on it -We have to be careful of…
Newscast with lots of starts, stops, opportunities to listen to anything but RR… RR 00 News So many start stops News with basically three very long stories.  Normal?  Worth talking to Raquel about? . Miriam segment… RR 22-26 speak Mention…
What’s working… The benchmarks and segments are so much shorter than they were.  It makes them more interesting, easier to listen to, and keeps the show moving a little faster. The benchmarks are good ideas, and creative! Dina and Oscar’s…
What’s Working… The segments are getting shorter and tighter and that sounds better!  It actually sounds like they move faster. Renato out sounds good ( I want some Santini ice cream next time I am in Chiado…) The dare segment…

RR

RR October 8, 2014   What’s working… Dina, Oscar,  Miriam chemistry is great. Pedro Mesquita’s final story about ping pong and making it all about Dina and Oscar was perfect. The segments are shorter and we are closer to the…