The main target listener…

-Target is 42 year old guy.

-Busy, successful, up early to get to work early

-Family, kids, cares about education and quality of teachers, worried about the future

-Just wants to know what’s going on today, and wants to feel good when he gets to work. ¬† Wants to be up to date on big stories while he’s waiting for the sales meeting to start, and wants the line or story that will crack everybody up.

 

On point, on target, the team sounds great…

Doug-02-Freddie Gray

 

The right topic, but Doug all alone even when he asks for help…

Doug-05

 

Dr Oz. ¬†Doug strong and prepped…

Doug-06-Dr Oz