What’s working…

When Bernadette is well prepped and focused on her opinion and insight, she is very good.   It’s becoming clear that prep and producing are now her biggest challenges.

Bernadette does a very good job of keeping an Obama Alaska visit topic local instead of drifting into the same national commentary and talking points that everyone else was doing.

When Bernadette is prepped and clear and focused, any thought of the sound of her voice becomes irrelevant.

The show has a very good mix of local/national and political/non political topics right now.

The Bernadette/Joe cross is much better than before, as she now starts directly with topics.  It needs a little more work though, see below…

What needs some attention…

Bernadette has to ALWAYS be the expert in her own show, even when Toben is invited in (example below of her not having a clue about a story she brought up)

She has to really re-think how she preps.  When she takes the time and really thinks things through, it makes a big difference.

I’d love to hear Bernadette develop more of a sense of humor.  It should be organic and not forced, and not based on Toben.  I’ll make that one of the priorities as we work this Fall.

Bernadette has a proclivity to talk about entities as people.  In an example below she talks about the Anchorage School District in terms of what it wants, says, thinks, etc.   Id rather hear her mention people than things.  Is there a superintendent or particular board member she faults for the bond failure?  I am not recommending that she spend a segment beating up a public official, but all of these entities she talks about are staffed with people who are doing the thinking, saying, voting, doing…

The Bernadette/Joe cross should be about Bernadette telling stories and maybe Joe reacting. Bernadette should not ask questions of Joe. It might feel kind of cold in the studio but it will make sense on air for her to just start, maybe give Joe a little space, and then for her to just dive into Topic A (Audio below).

Audio Examples…

Obama in the 907

KFQD 02 bern obama clear opin

Great clear, well thought out, well expressed opinion. And she keeps it from national talking points.

Her presentation is perfect.  Not too amped, not too high, not too relaxed.  She is engaging throughout and you can note her confidence in what she is talking about and where she is going.

Anchorage Schools and a bond measure…

KFQD 03 bern anc schools

Should be as much about people as it is about measures and districts.

Selfie payments…

KDQD 04 bern mistaken selfie

Tobey cannot be the expert on these things.  His role is to ask questions, not answer them.  “oooooooooooooh I get it” is not something Bernadette should ever say in her own show.

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Bernadette/Joe cross…

KFQD 06 cross

The immediate starts Bernadette has been doing lately are great.

It would be better to just start a topic rather than stop to ask Joe questions.