1-Opens and setups

There are three parts to most monologues: set the topic, set your opinion, and either back it up or move on to next step deeper.  Dave is GREAT at the first.  He is hit and miss with the second, and now he needs start really focusing on the third.

After the San Bernardino shooting Dave did a great job of jumping into the topic, as he often does.  Then he played a CBS wrap that was nowhere near as good as he had been, plus it named the suspects which he has just said never happens on his show.

About 6 minutes in, he started to come to the real point of view that really should have come in minute two: that we have great Intel but can’t act on it because of all the other laws we have.  But he never expressed any opinion about it:  Is this good?  Bad?  And what’s his solution?  What does he want to have happen?  This segment represents muscle memory for quick starts and Formatics that we’ve been talking about.  But also a lack of real prep, really thinking about what he has to say about the topic and what his beliefs are. This is the step he has to focus on next.

Audio Examples

01 CBS wrap that names suspects he just said he never names, plus it derails dace’s momentum…

kfqd ds 01 sb shoot voicer not needed gives names

02 his great point but without any opinion or next step…

kfqd ds 02 how to act on intel 6 in

2-Calls and call screening

Calls should exist in a talk show to make a host look great.  Period.  Almost always this is through the caller disagreeing with the host, which causes the host to make a better more informed point.  Or to tell great stories, since calls are crowd sourced.

Often in Dave’s show, callers are ‘regular’ and sound inside and like the show is a club that is not for new listeners.

In the post San Bernardino show this week Dave took a segment to focus on gun control.  One of his key points was that the guns used in the spree were legally obtained and broke no laws.  He was then corrected by two callers.

This is a screening issue.  Since calls should only ,air Dave look good, Tobin or the screener should have never allowed on calls that did not really disagree with Dave but called to disagree with him.  In taking the calls he gave up his credibility because he did not dismiss the calls and move on.  He took the corrections.


Audio Example

04 second caller to correct Dave

kfqd ds 04 second caller to correct dave on guns. screening

Things to work on going forward…

1) Prep a clean clear topic set up.  Then prep your opinion, again stated as plainly as possible.

2) Then prep why you have that opinion…personal experience, personal beliefs, because you feel strongly that society should work differently for the food of all, etc.

3) Avoid regular callers.  They add nothing more than an insider’s club that excludes everyone else.

4) Screen calls to disagree with but not correct you, or for their personal experiences.   Be really clear about what they will say when they get on, and coach them to say this best.  And if they neither disagree nor tell a story, they should not go on.