Key Observations and recommendations…

Mark’s style and voice are engaging and draw you in.  I want to make sure that his content is always worth the engagement.  He should prep for:  “here’s what you need to know” about X story, and then “here’s what you need to understand”.  That builds in his opinion and perspective on every story.  The state budget guys are looking at how to save state services?  Here’s where they are in the process, but here’s Mark’s take on why this is important, and what parts you need to follow.

Mark is doing a fantastic job of getting right into topics in hours two and three.  He should do the same at 8.30.  I would not worry about cross promotion with Joe and I would not worry about promoting the whole show ahead.  When Joe tosses to Mark, Mark should jump into the biggest, most prepared thing he has.

Mark has to make sure callers don’t drive the show.  They should be shorter, more responsive to a point he is making or has just made, and they should have a good point of their own. This is mostly a screening issue…Tobin has to put up callers who really have something relevant to say.  And then when Mark takes a caller off topic…they are calling in about last segment’s topic but he has moved on, he has to reset the topic before taking the caller so we all know what’s going on.

Audio Examples…

Mark with a good setup but not enough opinion.  Talking about his perspective that politicians don’t add anything, but he doesn’t really go anywhere with this.  After this fine setup there should be “so here’s how to translate what you’re hearing when these guys talk.  Here’s what to look for…”

mark 01 blah

Mark with a good point and good follow up.  This is how most topics should go…set up, what we need to know, and then how he sees this and how we need to look at this.  About Cruz and the porn star in his Tv Spot…

mark 03 good point cruz pot

An outside example of how to reset a topic before taking a caller who is off topic…

KLBJ 02 good reset before out of context call