What’s working…

Joe more conversational and smooth, and a little more casual.

Story selection is significantly better.  It’s not all crime and terrible all the time!

The extra voices sound good

What needs some more attention…

 The writing is still very stiff and with jargon, especially outside of the main newscast at the top.

Added voices sound good but I’d love to hear even more from Kathy, Tobin, Dave, and anyone else we can wrangle.

Love the Joe cross talk!  Can we do it more consistently with Steve?

Recommendations…

1) Focus more on writing with the staff.

2) Kill CBS at the bottom of the hour.  If Joe does national stories he can use the higher quality CBS actualities and nat sound to make our news sound better and with much better sound.  These stories can then be mixed into ALL newscasts except the top of the hour.

3) Get Kathy, Tobin, Dave and others to leave more wraps for the morning.

 

 

Audio Examples…

Top of hour…

NewsDay 02 First Segment

 

Interior section, all readers and very “wire” sounding…

NewsDay 03 Second News Seg

 

Botton of hour…

NewsDay 05 Bottom of the Hour

 

OUTSIDE EXAMPLE…KXL…Full Newscast…

Listen for the writing and the voices.  Only the first reporter, at the Apple store, is a real reporter. Everyone else is anchor or off air but tasked with doing wraps for AMD…

KXL Newscast

 

OUTSIDE EXAMPLE…KXL…Sound from YouTube…

This is a simple daily YouTube search that turns out great sound about 80% of the time.  It makes a huge difference to the sound of the station…

KXL youtube scrape fat boy