Whats working…

Tim is sounding much better.  I can’t tell if he’s scripted or not, but he doesn’t sound like it.  He also has opinions and feelings that I think well represent the target listener’s experience.   He’s clearly the stronger personality.

We definitely sound like we have one show with several elements rather than two or more shows at the same time, as in the beginning.

Overall we have the right mix of news, information, opinion, and listener interaction.

What needs more attention…

Lisa is weak in two ways:

She doesn’t sound very prepared, and she doesn’t tend to talk about meatier, deeper things.

She tends toward the trivial, even in bigger topics.

Sports is too long and in too prominent a place to be that long.  :45 length would be better than 2:00.

I am still not hearing enough promos for other shows, except Laura Ingraham who is coming off the station anyway.  I did hear a very good live promo for Ramsey, but I did not hear any promos for Rush or Dana.


Audio Example…

01 Tim sounding extemporaneous and on topic.  Lisa sounding trivial…

KGNC AM 01 tim good setup lisa light