What’s Working…

Trey is really getting into ALL segments short and fast and clear!

When Trey has just a touch of humor it makes a big difference (example #1 below)

Liz sounding better and better in the news. (example #3 below)

What Needs Some More Attention…

Sometimes trey sounds too strident (example #2 below)

Too many interviews.  1) it sounds like a crutch and 2) there is not enough Trey too much of the time.

The clock!  21 minutes from trey to Trey across the top of the hour.

Recommendations…

1) Trey should find some humor, just a little, as often as possible.

2) He should say his name, time, good morning at the top of segments.  Very quickly.

3) Let’s cut back on the Q&As a bit, and give Trey a little more space.

Audio Examples…

Great lead, with humor (although the QA starts a little quickly)…

KTSA 05 great lead interivew too quick

 

A little too strident.  A little of this goes a long way…

KTSA 02 trey strident

 

Liz doing a great job of humanizing, de-wirewriting two ebola stories..

KTSA 01 liz good reads