Year to Year Ratings…

1.0-1.9 P2554.  Mostly women.  Mostly occasions, which come from solid content and tight rotation.  Need to build more daily occasions.  WOIA is 14th, we are 20th.  One year ago it was 7th and 27th.

You have 8 meters per day average.  WOAI has 11.

In May 2015 100% of your audience went to WOAI. Now it’s 68%.  And their sharing with you has grown from 30% to 40%.  They listen for less time but listen a little more often that a year ago.

We have to build 7am and 8am.   6am has been on fire for the last few months, and the whole show is higher, but 7am should be the peak.  Let’s go tighter, more info in the 7am hour.

-Occasions are up weekly but flat daily.  This means as people come in from WOAI and elsewhere they are pretty quick to go right back.  Be as open, non exclusive as possible.  Explain everything.  Assume you are talking to new audience.  You are.

 

P2554…

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M2554…

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Show Flow…

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Breaking News…

You have to reset constantly.  Just bullet points.  You often start in the middle, but you have to back out for the rest of us.  You’ve been knee deep in all the updates all morning but we have not.   Not even on FB and Twitter.

After you reset, tell us where you are going and why.  Keep it fast, give us a sense of urgency that you’ll be back to the big story shortly.

Keep interviews tighter than usual, with 3-4 questions to fill out one piece of the story, and then move on.