What I am seeing…

You have 30 meters come and go in the course of an hour!  Normal is 8-11.

You have spikes that are much higher than Ive ever seen on your show or our station.  9, 11 meters in some moments.  That’s higher than WOAI although they are at those levels much more consistently.

It’s not just you.  It’s Jack and the first hour of Sean too.


What we need to do…

Block the exits!!!  Get into breaks as invisibly as possible.   Tease really really well, especially with our new breaks.  They sound long.   Pre-think them, don’t do them on the fly (KFBK).  Is there still clutter in the clock and around the breaks that we can eliminate or move to earlier hours?  7am should be lean and clean!

Assume ALL of your audience is brand new ALL the time, because it probably is.

Play the hits.  Stay close to the election, even when you’re getting tired of it.  Tighten the rotation.

Give me ‘take aways’, add to the conversation instead of just react to things.  I’ve heard you do this really well over time, more lately.  But it has to be as close as possible to every segment.


The meters…

KTSA Lately.  HUGE increase in meters, but they are in spurts and spikes…

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WOAI, same day…

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Meters in, meters out.  Look what happens at certain breaks with weaker teases…

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