Quick follow up to live conversation about doubling up topics in the new clock…

Overall, the double and sometimes triple topics sound great.

The transitions within umbrella topics like Paris and ISIS are perfect

Transitions between unrelated topics are a little off.  Let’s try making a bigger event out of the next topic, making it sound like every topic is a lead.   Example below.

When doing polls and econ, leave the numbers out of it.  Use words, make it relative.  Example below.

Audio Examples…

ISIS and Paris.  Good trans from topic to topic.  Good info…

KTSA TW 01 gt mix and trans in seg

Poll numbers, Charlie Sheen…

KTSA TW 02 poll nums trans to sheen

Too many numbers.  Just use words and your opinion, mostly

Transition to Charlie Sheen does not sound like the ones above.  Better to make it a bigger deal, like a lead coming out of a break.