Ratings…

Flat at a 2.2

Consistently younger: average listener is 55.  Was 64 one year ago.

Just 2 share points behind WOAI.  Was 4.5 share points behind one year ago.

Still 100% more meters tuning in during an average morning compared to one year ago.

6.30 is the peak (at a 4.5 share!!)  But 6.45-7.45 we lose share over about one hour.  The clock?  Content?  Why?

KTSA TW qtr hours


What to work on immediately…

ALL opens.  Hour opens are on fire and have been for about 9 months.  But segment opens still meander, even though you have very little time in the segments…

KTSA TW 01 long in from break short segment

Calls are very short and tight and you move on.  But you are giving out the phone numbers way too much.  It sounds like you vamp while waiting for calls.  It should sound like the reverse…

KTSA TW 03 call short but too many nums

Explain everything.  With 100% more meters and only 50% P1, you have a lot of “visitors” and we have until the mornings of November 9 and January 20 to convince them.   Explain everything, introduce yourself and Liz, make the show super easy to understand and get into.  Reset everything