Stay as close to this tone as possible when not in newscasts…

SNL Democratic debate…

KURV AM 01 great intro interview demos snl debate

Perfect demos!  Young but politics and what everyone was talking about that day

Sergio having fun with a Fox news guy!  Good tone

This feels warm and conversational.  Use this tone as much as possible with other non newscast elements.

Money News

Do a local money or biz story before Jennifer Kashinka.  Just 20-30 seconds, as the intro.


We need sound when you’re taking about things like the SNL bit and later in the hour when you’re talking about movies.