-Start IMMEDIATELY with one topic.
-Get to your point in that first topic in the first minute (Davis’ good start comes about 5 minutes in…)
-Note all the places someone could tune out before you get to the good stuff. The idea is to cut all those out.
:30 Segment open…
-Roxanne needs to know the facts better
-A little less information
-Really good questions, once you’re in…those need to come immediately
-Start Guest as part of topic, not as guest