KXL Afternoon News
Great energy all the way around, team coming together
The interaction sounds great. Increase if you can.
Jim great job with getting away from crime and terribleness and doing more with national stories
What’s not working
Long form often done for the sake of needing it.
Often sounds static and utility. More breaking news, dynamic feeling
If reporter does magic lead, you have to know how to talk into it. Special instructions.
Val and Joe, smile more.
More interaction as you can. Not chit chat and not longer, just more frequently. Be a family.
Add health and education and money between 430 and 445
Put longform to very high standards, be very ready to do something else
Longform. Tweeting police actions…
Note how he kind of says the same thing about four times in 3 minutes
He’s on the phone and he’s a PSA, he’s not crying
Awkward intro with reporter magic lead-in. Rowena fire…