May 2016 PPM…

Your median listener is 43!  The station’s is 46, and Rush’s is 52.  Excellent!

The month is back to normal.  It was driven primarily by 9.30-11 and weekly occasions.

Weekly occasions are up, daily are flat.  Focus on “stay connected”, developing stories, things evolving during the scope of the show.   Keep the election topic rotation tight.

P3 & P4 down 80% year to year, the audience becomes slightly more exclusive.  Make sure we keep it open and welcoming to new audience all the time, explain everything, especially benchmarks like “top 5”.   Rush is weakest between 15 and 30 every hour and especially in the 11a hour.  Take advantage, make sure that segment and fourth segment is as strong and tight as possible.  More humor in those segments.

We are 91% male again; 0ur highest months are 78% male.  Stay close to the election but look for education, teachers, family economy, etc. to keep women engaged and coming back for more occasions.

M2554…

Screen Shot 2016-06-15 at 11.37.58 AM

P2554…

Screen Shot 2016-06-15 at 11.37.31 AM

Flow across the show…

Screen Shot 2016-06-15 at 11.40.34 AM


What to work on from here…

David sounds like he’s reading sometimes.  Make sure it’s conversational and in normal language.  Maybe it’s a “newsy” sound more than reading? Example below.

It’s nice to hear Jamie lead a topic.  I’d love to hear this more, as it makes sense.  Maybe the female friendly topics just to draw extra attention when we do them?

Keep the humor up!  It is your not so secret and unique weapon.  But with so much election stuff it’s easy to let it slip.   Prep for it!

We need a live cross promote in the 8a hour with Rebecca and Steve.  Logistically possible?

Top Five sounds great and is a huge peak in the week..it outrates the same slot across days.  But it sounds inside, needs to be properly but quickly explained every time.


Audio Examples…

01 David sounding like he’s reading…

WMBD MvC 01 sounds like david reading trump

02 Funny!  This is the best way to do humor, make sure it’s as consistent as possible…

WMBD 03 mvc mitch mcconnell june bug

03 Levels.  Jordon?

KXL 02 mvc bad levels