Robbins & Markley (Portland Hours) October 7 2014

 

What’s working…

Really fast, fun sound.

Constant humor but it does not get in the way of credibility

Lots of Portland references, even with national stories!

What Needs Some Attention…

Too much interrupting and too much about the guys too early in each segment.

A lot of inside references, exclusivity

You’re not getting to the point right out of the music.  Still too much wandering into it.

Recommendations…

Plant the topic first.  Tell the story or set the facts.  Assume we are not as up to date as you are.

When you jump in make it a little less personal, include us more (examples below)

Prep enough to know what your real point is, and get to it in the first few seconds, THEN back out, talk personally (a little bit), explain, etc.

Audio Examples…

Too much about the guys, too early…

KXL RM 01 too much about them

The real point to be made, almost three minutes in after all the personal references…

KXL RM 02 real point