1) Alex sounds comfortable and credible. It’s a solid sound. The reading is better, managing the sounds is better
2) The writing is still long and stiff and clunky. What’s the workflow to get better writing? Alex does the best job yet of sight editing and making clunky writing sound better. But we still need better writing.
3) The sound is good. Still phone tape but not as bad as before. The reporter voices sound good. We should add leads to highlight that we have reporters.
4) Teases should be pre-written and specific Nothing by category. No teasing state and international news.
5) We need formatics and branding. Time and temp all the time. Alex’s name more often.
6) We need weather branding. Big leads and outros. Ready to brand a weather personality yet?
7) The clock has too much fill and not enough news in Q2 and too much news in Q3.
8) We song promote anything other than contest and garden show
01 First two mins of news
02 Tech report? No intro, not good quality, not interesting
03 Weather without branding