Isn’t that the truth!  Most of us in radio and other media grew up in a world where we had the microphone and they had a single speaker.  And we’d push stuff down the air at them one at a time (as opposed to a newspaper and now a website, which always offers a variety…your thumb can cover the story about Senate Democrats while your eyes focus on the story of the cat born with three eyes) and all we had to worry about was tune-out.  Those were the good ole days.

Now, thanks to a very well written book by Greg Verdino, we are reminded that The Audience has an Audience.   For example just a few weeks ago Ryan Seacrest put on his FaceBook page a picture of his butt with some new jeans…

So let’s see.  Of Ryan’s 540,000 friends, 5,579 “like” this.  If you figure the 200 or so friends the average FaceBook user has, that’s 1.1 million people reached by this picture.  And that’s just assuming the averages.  I assume his audience has more than the average number of friends.  His audience has an audience and he knows how to take advantage of that.  And to beware of it.

Here’s a link to the Greg Verdino Book on Amazon…