Trey Ware September 29

 

What’s Working…

When focused good point.  ISIS.   Virginity. (Example below)

Great language.  Clear, conversational.  Doesn’t sound like a talk host!

Really topic focused at all times.  Big difference!

 

What Needs Attention…

Want to hear more Trey in NFL/Adrien.  Too many questions not enough perspective (example below)

Want to hear more Trey in interviews.  Jim Ryan/woman execution.  Jim reads much of the interview.  Want to hear more conversation. (example below)

Can really hear focus/prep difference topic to topic.

Recommendations…

1) Prep for your opinion first.  Plant the topic, plant the flag, and then back it up and explain.  “Virginity Rocks” is a good model for this.

2) Manage the ABC interviews like conversations.  Keep the questions coming fast, don’t let the guys slip into reporter mode.  NEVER let them read.

3) Keep this level of focus.  It’s really working.

 

Audio Examples…

Virginity Rocks…

Trey 04 Virginity Rocks Sept 14 6am

 

NFL/Adrian Peterson…

Trey 02 NFL Adrian Peterson

 

Woman Executed/Jim ryan…

Trey 06 Mother Charged