WIBC News, 6.30 am February 5, 2015
-Extremely solid and credible
-Covers 6 stories in just under 3 minutes!
-Lots of sound/voices
-A little “big” and AM sounding. Official and authoritative more than relatable and direct.
An example of a more direct, relatable lead. KIRO on yellow lights at camera intersections…
An example of a farming story that fits just as well in the midwest. KXL…
An example of an enterprise story, a YouTube scrape. But note the casual style even with a lot of energy….