WIBC News, 6.30 am February 5, 2015

WIBC AM 02-6-30News

-Extremely solid and credible

-Covers 6 stories in just under 3 minutes!

-Lots of sound/voices

-A little “big” and AM sounding.  Official and authoritative more than relatable and direct.

An example of a more direct, relatable lead.  KIRO on yellow lights at camera intersections…

KIRO BP-02-Writing..Great lead into a report


An example of a farming story that fits just as well in the midwest.  KXL…

KXL BP 01-Relatable Writing 2-6


An example of an enterprise story, a YouTube scrape.  But note the casual style even with a lot of energy….

KXL youtube scrape fat boy