Overall Observations…

Significantly better writing than even a few months ago.

Better use of and volume of sound.  We could always use more non verbal sound, and we never need Fox voicers and almost never need Fox wraps.  We sound better.

We sound so much bigger just because we are getting in more WIBC voices.  Can we do more?  Combination of wraps and Qs? Trailers?

Decent mix of crime/no crime.  But we should watch the crime even more.  Still some petty non hot-zip crime.

Not sure about “on the level” .  How about “on air, on line, on the go”?

Still a little “processy”.  Example of the little girl killed whose death was ruled a homicide, the sound and copy you sent.

In Media Monitors we always lose 1-2 meters in the the spots right before the top, and often 1 in the first minute of the newscast.   Teasing?


Audio Examples…

01 Stan on fire.  Good mix, good writing, good energy…

WIBC news 03 stan good sound and mix

 

02 Messy open.  Not sure about weather first/no headline…

WIBC news 02 crime messy open

 

03 Fox News wrap.  We are always better…

WIBC News 01 fox wrap we are better