Quick follow up from last aircheck…

-Nothing is different, and in fact the specific things pointed out on February 18th are actually worse.

-The most important thing for Michael to work on is “leading with the lead”, starting every segment with a clear, topical tory or opinion.  Then he can back out to explain how he got to the point.

-The second most important thing for Michael to work on is devolving into too much chat with Roger that isn’t relevant to the audience or things going on in the community.

-A third thing to work on is NOT promoting ahead at the start of the hour.  It is more important to just jump into the first topic, make it engaging, and then explain it.


Audio Examples

01 Segment Open.  No lead off opinion or point, no need to promote ahead…

WIBW MN 01 open too slow devel dont promo ahead

 

02 Cheese Chat

WIBW MN 02 cheese chat