WIBW Newsday September 2014
John adds credibility and forward momentum
The story count is higher It sounds like there is more going on.
The crosstalk between John and Liz is getting better. Less chatty.
What Needs Some Attention
The writing is still very wire and jargon sounding No improvement in months.
The open is clunky. It should be sounder/simple formatics/lede.
The morning news needs more sound produced by the other dayparts
There are still too many terrible and crime stories stacked together They MUST be separated, dropped, or run in separate newscasts it is Impossible for someone to hear our news with a kid in the car That guarantees that we are less relevant 25-54
1) I am including sound from KXL in Portland It includes a single 4 hour a day reporter (on the iPhone release story) Note the writing. Lack of crime. Very simple, short cross talk. Anchors who smile . Lack of jargon and phone sound. This cast was done with the same amount of people WIBW has plus a TV news partner.
-John and Liz have to smile all the time It won’t sound like they are happy, it will sound like they are friendly.
-We have to change the writing Now.
-We have to have all news staff prepare real wraps for the morning.
-We have to eliminate phone sound and spokesman sound
KXL Newscast from Friday, September 19.
KXL anchors on simple YouTube story with crazy great sound Not reading, no jargon…
WIBW newscast. Good stoey count Unnecessary Formatics…
WIBW better John and Liz crosstalk