What’s working…

Liz’s tone and attitude!  Very up, a lot of energy and forward momentum

Better story selection some of the time.

Liz and Alex make it sound like there is a lot going on.

What needs some attention…

Alex could speed up some to match Liz’s tone and temp0

Still too many crime stories.

Writing.

Interviews could be much more efficient

Recommendations…
1) Keep the same story count and pacing that we now have in the morning.

2) Separate and downplay the crime stories.

3) Writing. More story telling, less reporting, much less jargon and wirespeak

4) Interviews that move more like conversations, 3 minutes max.


Audio Examples…

Liz and Alex newscast.  Writing, crime, pace, and crosstalk…

WIBW noon 01 cast plus crosstalk

 

An interview.  Note the long intro and very long answers…

WIBW NOON 02 interview